As much as we hate to admit it, we all know that many pets die each year because their owners are unable to afford veterinary care. Like it or not, high-quality care is expensive.
This leads some clients to forego treatment or even to euthanize their pets for financial reasons.
If we, as veterinarians, can convince pet owners to enroll in pet insurance from an early age, we are far less likely to find ourselves performing economic euthanasias on these pets.
Therefore, you would think we should all be doing our best to talk about pet insurance at every visit, right? In reality, though, many of us avoid conversations about pet insurance. Our days are often hectic, we have limited time with each client, and pet insurance is a complex topic that is difficult to distill down into a brief client chat.
How can we make pet insurance conversations more efficient and productive?