Does every veterinary practice in the country get crushed by a revenue drop in the winter months? This article sets out to prove what every wise veterinarian seems to know.

During my time as an agricultural economics student at the University of Kentucky, I was lucky enough to head the marketing efforts of a feline-specific veterinary clinic in Lexington, Kentucky. I had the sometimes difficult task of identifying busy times: What time of day did we see a rush? What day of the week did we need extra staff? And, my personal favorite, what times of year could we expect to see the highest—and lowest—revenue? By the end of my seven-year experience at that practice, I felt confident in my answers: daily rush at 5 p.m., extra staff on Fridays, high revenue in the summer, low revenue in the winter.

Read the full post from DVM360.com

Dr. Wise's Take
Wondering which months are the slowest for veterinary hospitals?  Curious about whether or not the frequency of vet visits has been increasing or decreasing over the last 20 years?  Want to know if people are spending more or less per visit than ever before?  The AVMA took a look.  The result are part expected, and part surprising.

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