Pet food labels can provide a lot of helpful information, if you know where to look! Unfortunately, the information that first catches your eye (and the eyes of your clients) is often the least helpful.
Labels often contain extensive marketing claims that are relatively devoid of meaning. It’s important for you and your clients to look past this information, in order to determine what’s actually relevant on the label.
There are two required pieces of information on a pet food label: the principal display panel and the information panel. Each of these panels is required to contain specific information about the pet food.