What happens when the highest level of care just isn't an option for most of the clients you serve? Answers from the dvm360 Spectrum of Care survey point to a new world order: The days of providing nothing less than the gold standard might be numbered.

With medical and technological advances taking place every day in terms of diagnosis and treatment—some of which are more costly than the older options—are we pricing people out of owning pets?

Read the full post from DVM360.com

Dr. Wise's Take
Medical advances have left DVMs in a bit of a predicament. Although we are able to provide it, the gold standard of care is not a financial possibility for all pet owners.  Does this make those pet parents bad owners? Absolutely not!  This article sheds light on the challenge of providing excellent care at all levels, and wisdom to guide you though difficult conversations. 

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